THE SPORTS

Action Sports and DIVERTcity capitalize on the new ideals of today’s youth culture. Freedom, creativity and individuality are at the center of the millennial mindset and are the foundation of action sports. It begins with three core categories.

Image courtesy of DIVERTcity

STREET

Street Action Sports like skateboarding, BMXing, and more can be found deep in the concrete jungle or in parks and plazas across the world.
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SNOW

Whether the snow falls in the backcountry, mountain resorts, or even the city, you can find snowboarders, skiers, and other snow-based athletes progressing.
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SURF

Whether its surfers charging waves, or wakeboarders ripping apart a lake, action sports find a home in water.

THE LIFESTYLE

The Action Sports Lifestyle encompasses more than just sports. It embodies multiple avenues of unique expression and creative outlets. This establishes a vibrant community that considers DIVERTcity home.

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ART & APPAREL

Its no surprise that art and apparel are a focal point in a culture defined by self expression. From the boards we ride, to the apparel we rock, everything serves as an extension of artistic self expression.
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MUSIC

Whether you’re cruising on a groomer, getting pumped up for a big trick, or competing in a contest, music and those that create it are an integral part of the action sports experience.
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MEDIA

Many action sports athletes believe that if it isn’t on camera then it never happened. So its no surprise that media is a key aspect of the action sports lifestyle. The creativity behind a shot is just as important as the shot itself. If you’ve got the shot, you’ve got the invite.

THE VALUES

The action sports lifestyle teaches incredible life lessons that reflect the ideals of today’s youth culture.

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SELF-EXPRESSION

In action sports, its all about adding your own personal style: Whether in you trick on the board, the clothes you rock or the music you jam to, being different is what makes you part of the community.
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RESILIENCE

Part of action sports is falling, but so it’s getting back up, over and over again. That becomes ingrained to who you are as a person and that strength to try again doesn’t leave you when you step off the board.
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MOTIVATION

Once the door to action sports is opened, it is entirely up to the individual to push themself to progress. No coach yelling in your ear, not drills to run. Self-motivation is what drives the action sports athlete on the board and in life.

THE CHALLENGE

There has never been more interest in Action Sports than there is today. However, participation is only possible for the affluent. DIVERTcity is here to make the Action Sports Lifestyle available to everyone.
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PROXIMITY

Actions Sports are exciting, but unfortunately they are also exclusive. In order to surf, you need to be near a coastline, to snowboard you need to be near a mountain. This make participation out of reach for most.
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PERMISSION

For many action sports, unless you participate in specifically designated areas, you risk expensive fines or worse.
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MONEY

You can only participate in these sports if you can afford it. When you factor in equipment, travel, lodging, passes, and lessons, you are broke before you hit the slope.

THE MISSION

At DIVERTcity, we believe in the inspirational and transformative power of Actions sports to positively impact both individuals and communities. While these sports are out of reach for most large urban populations, we are committed to changing that. By building a facility that brings these sports and this lifestyle to communities in need, DIVERTcity will break down these barriers to entry.

This platform provides a healthy, educational and well-rounded experience for the youth. As a result, this will empower communities and you to

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